Huge Price for Sarrainodu Overseas RightsMar 24, 2016 08:55 AM IST
'Sarrainodu' has got tremendous craze in business circles due to the fact that all the past three films of Allu Arjun have collected a share of Rs 50 crore each. In addition, The combination of Allu Arjun-Boyapati and the brand value of Geetha Arts is so tempting for the investors.
As per insiders, Geetha Arts is quoting a price of Rs 7.5 crore for the Overseas rights of 'Sarrainodu'. That's a huge figure considering the genre and Boyapati's decent success in this territory.
In Overseas, Mostly family subjects had raked in a moolah and mass entertainers have a low success rate. Of course, Films of Mahesh Babu, Trivikram and Rajamouli are an exception.
Even the rights of 'Nannaku Prematho', a genre which will be loved by NRIs, was sold out for just Rs 6.2 crore. Based on these factors, 'Sarrainodu' is a huge gamble.