Innovative publicity strategy for 'Run'Mar 24, 2016 08:55 AM IST
Publicity is very important to create curiosity around a film and Tollywood has witnessed film makers going extra mile to promote their films in the recent past. Now the makers of Sundeep Kishan's 'Run' are leaving no stone unturned to make the film reach the maximum.
The publicity started with the video released by the team, to suggest a title according to the concept and it raised a notch higher with the character intro teaser released yesterday (Feb 22nd). The teaser has been received very well and it has been already trending online.
Though introducing characters through posters is not new, the teaser, which introduces all the characters in the film including things like Toothpaste, Water Pump, Car etc in just 35 seconds is first of it's kind in Tollywood.The teaser starts with the lines "Time As Hero" and "Time as Villain" and ends with 'Run for life, for love, for luck". This film, which is the remake of Tamil movie 'Neram', will hit the theaters on March 23rd.
Produced under A.K.Entertainments India Pvt.Ltd banner by Ajay Sunkara, Sudhakar Cherukuri, Kishore Garikapati, the film is being directed by Anil Kanneganti of 'Mr.Nookayya' fame. ATV Rambrahmam Sunkara is presenting it. Sai Karthik is the music composer.